The American Ashaway brand is now one of the oldest companies manufacturing sports equipment for squash, tennis, and badminton. It has been producing strings and stringings for over 180 years and is known among players for its top-quality elastic strings of the highest quality. The company began producing strings for squash, tennis, and badminton rackets as early as 1949, when it attempted to offer players the first synthetic string with technical parameters similar to the previously unsurpassed natural strings made from cow gut. Since then, Ashaway has developed a number of strings that have caused a small revolution among strings in their time and have always offered players more power, punch, control, and feel for the shot than competing strings. Ashaway strings now form the world's extra class.
The Ashaway brand has long been producing highly sought-after and well-rated strings for squash, tennis, and badminton rackets in expert tests. In the annual tests organized by the World Association of Professional Stringers, it traditionally receives many awards for the quality and technical parameters of its elastic strings.