With the Italian brand CRAZY IDEA, you can always count on unusualness, fun and a certain eccentricity. This clothing is simply not boring at all, and wherever you go in it, you will definitely be seen. The brand was founded in 1989 by Valerie Colturi, a former cross-country skier and avid ski mountaineer. She instilled her soul and experience into the entire identity of the brand and individual products, and so each piece bears her signature. She is still at the head of the company today and continues to participate in the development of collections.
Although Crazy Idea clothing may catch the eye at first glance with its originality and unrestrained style, and its wearers express their open and adventurous nature. It is also clothing that is characterized by high quality, functionality and reliability even in the harshest conditions. With the motto "fast and light", it produces lightweight and functional clothing that won't weigh you down during demanding ascents while keeping you warm and dry.