A relatively new brand that is gaining extreme popularity extremely quickly on the American continent, significantly especially in the NHL, where it is currently the fastest growing brand. MISSION's basic strategy is a bet on top technologies that advance your gaming experience primarily by meeting the individual needs of each player. Since joining ITECH, the new owner (Google's owner) has significantly invested in new technologies and also brought in top experts (chief skate designer from Bauer Hockey).
The growth of the brand is evidenced, for example, by the fact that in the area of pants, Mission has grown by 248% in the last 2 years and the M-2 model has become the best-selling model in its class on the North American continent.
Moreover, in the Czech Republic, you can look forward to a very aggressive pricing policy, which should help the brand gain a more massive presence on the market.