The SmartWool brand was founded in 1994 by two ski instructors in the US state of Colorado. During their practice, they were looking for suitable materials for making socks that would keep feet dry and warm. They were not satisfied with the properties of the materials from which sports socks were sewn at the time, so they started making them from wool.
Smartwool sews its products only from the most expensive and highest quality merino wool from certified breeders in New Zealand and Uruguay. The wool excels in softness and excellent thermal insulation properties.