New Construction and Logo
In 2024 the Inov-8 brand presents a radical transformation. In the running collection we find new models with redesigned construction and the entire brand gets a new look. The main driver of the new collection is the introduction of MUDTALON and TRAILFLY models, along with others that will be introduced during the year. The brand responds to customer and athlete feedback and comes with new shoe shaping that better follows natural foot contours, ensures firm hold in the heel while providing enough room for natural movement of toes and work of the entire foot. New models will be offered in three widths - precision, standard and wide, with each model available in one or two of these variants. New outsoles guarantee better traction and durability, while uppers from new materials promise higher comfort, breathability and foot fixation.

New Models
Among the first new arrivals that were introduced are MUDTALON and TRAILFLY. These models are just the beginning of a wider collection that will be introduced during the year. Each of these models is available in more cushioned classic variant and Speed variant, which is lighter and more aggressive. Logically, speed variants have lower level of cushioning. They're thus suitable for races and fast training. In the future, these models should be supplemented with Max variant, which (as the name suggests) will have even greater level of cushioning than the classic variant. In practice this means that for example the trailfly model you can get in speed variant (light variant for racing), or in classic variant (medium level of cushioning for every day), in the future they'll be supplemented with extra cushioned max variant
New Last Shape
The fundamental change is new shoe last shape that better corresponds to natural foot contours. New models will be available in three widths - Precision, Standard and Wide, which will allow you to mix shoes that best suit your needs. Want a comfortable wide shoe for varied terrain? No problem. Or conversely a narrow aggressive racer? Or a wide aggressive racer? We Can Handle Everything

Extra Grippy Outsole
Inov-8 didn't forget about the outsole either. New models are equipped with a compound that guarantees better grip and wear resistance. It's always about finding the line between grippy compound that won't wear down in a few weeks. And here Inov-8 did excellent work and mixed the compounds excellently.
Upper
In the area of upper materials, Inov-8 focuses on improving comfort and breathability. New materials promise better adaptability to various conditions while maintaining durability that is key for trail running shoes. At the same time, the upper firmly holds the foot and prevents excessive movement.
Inov-8 enters 2024 with the ambition not only to redefine the brand through rebranding, but primarily to again push the boundaries in comfort, performance and functionality of all their running models (and not just running). So you can mix a variant exactly for you.